apple is said to develop microled screens to replace samsung displays
The tech giant is investing heavily in next\'s development.
Those who asked to discuss internal planning anonymously said the generation of micro-screens.
Micro led screen using different light
Emit compounds than current OLED displays and promise to make future electronics thinner, brighter, and less power --hungry.
The screens are said to be more difficult to produce than OLED displays, and about a year ago the company almost killed the project.
Engineers have been improving since then, they say, and technology is now in advanced stages, although consumers may have to wait a few years to see the results.
This ambitious undertaking is the latest example of Apple\'s introduction of the design of key componentshouse.
The company has been designing chips for its mobile devices for several years.
It\'s been in the monitor for a long time.
From screen makers like Samsung Electronics, the term could hurt a range of suppliers
Sharp, Japanese display
And LG Display
For the company\'s Synapticsthat production chip,
This could also hurt general display.
Leading developer of OLED technology.
After Bloomberg News reported the plan, display makers in Asia fell.
The display in Japan has dropped four times.
Sharp plunged 3, 4%.
3% and Samsung fell 1. 4 percent.
Controlling micro-led technology will help Apple stand out in the mature smartphone market and surpass competitors such as Samsung who can highlight the screen.
Ray Soneira, who runs screen tester display mate Technologies, said that the design was introduced-
House is a \"golden opportunity\" for Apple \".
\"Everyone can buy OLED or LCD screens,\" he said . \"
But Apple can have miniature led.
\"It\'s not easy.
Mass production of new screens requires new manufacturing equipment.
When the technology is ready, something else may have replaced it.
Apple may run into insurmountable obstacles, abandon the project, or push it back.
It is also an expensive effort.
In the end, Apple may outsource production of its new screen technology to minimize the risk of manufacturing snafus damaging its bottom line.
California\'s facilities are too small for the public.
A person familiar with the matter said the company hopes to keep proprietary technology away from its partners for as long as possible.
\"We put a lot of money into this facility,\" the man said . \".
\"It\'s big enough to be built through engineering [and]
Let\'s take everything
The house in the development phase.
An Apple spokesman declined to comment.
Now, smartphones and other gadgets are basically in use. the-
Shelf display technology.
The Apple Watch screen is made by LG Display.
The same goes for Google\'s Big Pixel phones.
Apple\'s first OLED iPhone X uses Samsung technology.
Handset manufacturers adjust their screens to their specifications, and Apple has been calibrating iPhone screens for years to ensure color accuracy.
But this marks the first time Apple has designed a screen terminal. to-end itself.
Secret initiative, code-
Apple executive Lynn Youngs, named T159, was responsible for helping develop touch screens for the original iPhone and iPad and is now responsible for iPhone and Apple Watch screen technology. The 62,000-square-
The foot manufacturing plant is Apple\'s first such plant, located on an otherwise obscure Street in Santa Clara, California, a 15-
It\'s only a few minutes\' drive from Cupertino\'s Apple Park and several other unmarked Apple offices.
There, about 300 engineers are designing and producing miniature led screens for future products.
The facility also provides a special area for the complex process of \"growing\" LEDs.
Another facility nearby has the technology to handle so
Called LED transmission: the process of putting a single pixel into a micro LED screen.
Apple acquired the startup LuxVue in 2014, thus inheriting the intellectual property rights of the process.
About a year after the acquisition, Apple opened a display Research laboratory (
Internal description as \"technical center \")in Taiwan.
In the test, see if the company can succeed --
For the first time, engineers in Taiwan used Apple technology to make a small number of LCD screens.
They assembled at the Santa Clara plant and converted it into an iPhone 7 prototype.
Apple executives tested them and then gave the show team
With the development of Apple, moving forward
A miniature screen is designed.
The complexity of building a screen-making plant means it took Apple months to put the California plant into operation.
It was only in recent months that Apple engineers were confident in their ability to eventually replace the screens of Samsung and other vendors.
At the end of 2017, engineers created a fully functional micro-led screen for future Apple watches for the first time;
The company\'s goal is to take the lead in launching the new technology on wearable computers.
Although it\'s at least a few years away from reaching consumers
Assuming the company decides to continue-
For a company that used to design hardware produced by others, producing a prototype of a functional mini-Apple Watch is an important milestone.
The latest miniature Apple Watch prototype is not a fully functional wearable device;
Instead, connect the screen part to the external computer board.
According to one person who has seen the screen, the screen is obviously brighter than the current OLED watch display, and engineers have a higher level of control over a single color.
Executives recently approved the continued development over the next two years with the aim of shipping miniature led screens in their products.
People say the technology is unlikely to reach the iPhone in at least three to five years.
While the smartphone is Apple\'s cash cow, new screen technology has emerged for the first time in Apple\'s watch.
When the Apple Watch was launched in 2014, its screen was OLED.
The technology finally migrated to the iPhone X last year.
Making a micro led screen is very complicated.
Depending on the size of the screen, they can contain millions of individual pixels.
There are three people each.
Pixel: red, green and blue LEDs.
These tiny LEDs must be created and calibrated separately.
Each piece comes from the so-called \"donate chip\" and then the quality-
Spread to the miniature screen.
Early in the process, Apple bought these wafers from a third company.
Party makers like Epistar Corp.
Osram Licht AG, but since then it has started to \"grow\" its own LEDs to make-
The house donated wafers.
The growth process was done in a clean room at the Santa Clara plant.
Engineers at the plant are also assembling the prototype miniature led screen to connect the screen directly to the glass.
The back panel is a basic component that provides electronic power to the display and was developed at a Taiwanese factory.
Apple is also designing its own thin phone.
Thin film transistors and screen drivers that display key components in the Assembly.
At present, the Santa Clara factory is able to make some fully operational Apple Watchessized (
Diagonal below 2 inch)
A micro screen.
Until the MicroLED is ready for the world to see, Apple will still --
At least in public. be all-in on OLED.
The company plans to release its second OLED iPhone this fall. 5-
At present, Samsung is trying to expand the production scale of OLED, including LG.